Jaybo, the animated character from JAY-Z’s “The Story of O.J.” music video, is prepped to take on a life of his own now that legal docs have been filed.

TMZ reports that JAY-Z’s S. Carter Enterprises recently filed documents to trademark Jaybo, a character influenced by Sambo (featured in “The Story of Little Black Sambo,” a children’s book from 1899 that is generally considered to be racist because of its illustrations).

Among the items Jaybo’s mug could be featured on are T-shirts, cocktail shakers, dinnerware, and blankets.

“The Story of O.J.” served as the first visual to be released from JAY’s 13th studio album, 4:44. DX also named it among the Best Rap Videos Of 2017.

The song drew some criticism, including from the Anti-Defamation League. The Jewish organization expressed its concern over the characterization of “Jewish people” owning “all the property in America” in the lyrics. A slew of rappers also took offense to JAY’s money phone putdown.

Despite the controversy, “The Story of O.J” is up for three Grammys on January 28: Record of the Year, Best Rap Song, and Best Music Video.

Watch the video below.

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